Copywriting & editing
Writing good content isn’t easy. It can be frustrating and time consuming, especially if you're trying to fit it in around your day job. But communicating effectively with your customers is essential and it's worth investing a little time and money to get it right.
Every Other Word offers an entirely flexible service, tailored to the needs of each client and every project. Anything from creating a new website to editing an existing document into plain English or writing a one-off piece of copy – Every Other Word can provide you with the skills and know-how to make your content work for you... and crucially, make it work for your customers.
Plain English writing and editing
What Every Other Word can do for you:
- create clear, customer-focused content that is written to achieve your aims while meeting the needs of your customers
- transform existing documents into accessible plain English that your customers can understand and will want to read
- liaise with relevant experts to ensure legal or technical accuracy
- develop a house style guide for your in-house documents
- write or edit content to a given reading age for a particular target audience
- ensure your content is completely error-free with a full proofreading service
Web writing
Your online customers are likely to be impatient, action-focused, skim readers. Every Other Word has many years' experience of writing and user testing online content and will ensure that your web content is:
- appealing and relevant to your customers
- divided into bite-sized chunks
- broken up with headings, bullets, etc
- full of key words for scanning and search engine optimisation
All this will help your users find their way quickly and confidently through your web pages, helping you and them achieve success and satisfaction.
You might also be interested in our other web services.